A long time ago, while attending SCI-Arc, I came across a quote that suddently challenged all my world. "We do not see things as they are, we see them as we are". A quote that for some probably would not mean a thing since, it's easier in life, to just see what's there without really putting imagination, interpretation, feelings to it. Images are constantly presented to us (and thank god!!!) but we are almost being sucked in , absorbed in a daily routine to just see deeper than what is there. Somebody once said that advertising is the best art form of the 20th century (or something like that!) which is not all wrong ( do not take me wrong! I adore going to museums and galleries too, but I believe our everyday is sometimes a parallel gallery). When I look at a visually beautiful ads I look at what's behind the image. Obviously there is marketing, strategic thinking that ultimately will drag people into buying whatever the ads is publicizing! It's a little like what I said in my previous post (yes I know! Keith Loutit rocked my world today!). He looked deeper at the world that sourrounds him/us and re-presented it back to us in a total different way. The way he saw it! I do not remember when I shot these pictures. I do not even know what they want to represent if not the part of something that I thought was interesting! I saw it the way I am!
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