This is another interpretation of space use. A temporary yet contemporary use of empty spaces. This is a temporary Benetton store in Milan. What the brand did is simple. Open a store only for a period of time. Which is nothing new if you think about farmers market (a temporary use of the city), but here I guess is part of a marketing agenda.. Smart. Sell what you still have (maybe the last things of the summer collection) and wait for the new one. I wish I had this space for myself and just hang photos, writings, and stuff. Together with my virtual artist friends!
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